SOCIAL BIG DATA is a technology for extracting data from social networks and other public databases that allow enriching a user’s data.
This extraction technology is used, among other applications, to reduce friction with the user in onboarding processes so that, with the user’s consent, their data can be collected from alternative sources available on the network.
The user does not have to spend time filling forms and can access a product or service in a very agile way.
The granularity of information available is very high. Virtually any public information available on your Facebook, Linkedin, Twitter, Google+ or Instagram profile can be collected and evaluated to make a business decision.
Some of the resources we use for Data Enrichment:
In parallel it is possible to enrich this information with aggregate data from public sources whose purpose is to add parameters that allow categorizing their sociodemographic status. Information associated with an address, for example.
Keep updated with the innovations we are working on: